Digital Music Distribution.

Generally speaking, when one thinks of music distribution we think of expensive CD recording, CD replication and manually delivering them to radio stations and music stores. This is a costly and time-consuming exercise....as well as expensive. It is also a massive gamble. How do you know that radio stations will even acknowledge your music, let alone play it? How do you know that your CDs will sell at least enough to break even? You don't and it's one long, unpredictable, frustrating roulette game.


Unless your band is 'known' far and wide then I highly advise against the above means of achieving success. You may strike it lucky and sell a few CDs from a record store if they happen to not only play your CD at a time when your target audience may be in their shop. Receiving anything remotely like a 'result' from a radio station is even less likely. The custom is that, if you're lucky, the station will play one track that a few listeners pick up. To make a tiny crack in this market, your bands name and website needs to be mentioned. 


Pretty grim stats, eh?

Now that we've arrived here in 2010 there is no need to be creating and delivering CDs and quite possibly with a rather nasty credit card balance. There are so many music internet sites and internet stations screaming out for your music....in digital format. Once your digital recording equipment is purchased, then you're hot to trot. No more booking costly recording studios, needless arguments over cover notes and so forth. You can pretty-well record your music at home....and it's FREE!!!


You can upload your music and/or email you music....as little or as much as you think is an appropriate amount to relevant internet music sites ant internet music stations. In all of these instances it is advisable to include a brief bio. and band photo.  I highly advise checking out the internet music sites and internet radio sites that seem more suited to your genre of music. Now that your digital music has been distributed to exactly where you want them to be, it's a bit of a waiting game. Relax. The wheels will start to move soon enough. Again, all of this is FREE!!!


There are sites that I advise avoiding. Sites that demand that you submit at least one track that is a free download. Other sites, mainly the major distributors pay little attention to the small guys like us. They charge you to have your music for sale on their site. Case in point; myself. I have one album with a major distributor. This album is selling for more than an album by The Rolling Stones! Why is this? I have no control over the price of my own music.


Once the above-mentioned album is due for renewal....it won't be.

The Bandcamp player that you see to your left gives me total control over the albums price. Additionally, you can stream the entire album as often as you like. If you opt to purchase the album, simply enter the codeword thistle to receive a 50% discount.


To the younger bands starting out, I cannot stress enough the importance of carefully examining each music site that they are considering. I am currently re-assessing ReverbNation for numerous reasons based on my professional outlook....


....Stay tuned. My verdict will be posted here. 

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