Saturday, July 17, 2010

Keep 100% Of Your Digital Sales



If you are an independent musician, serious or  newcomer to the independent music scene then Bandcamp is the spot for you. If a no-frills, 'cut to the chase' approach and want an easy-to-follow website that allows streaming music to load quickly, then Bandcamp is also a great resource. A minimal and sleek design makes things easier to navigate, and a faster connection like satellite internet means dozens of songs are instantly listen-able....and it's FREE! 


Bandcamp isn’t yet another place to put your music. Rather, they power a site that’s yours. So instead of ads for Sexy Singles Chat and so forth, your fans see your design, your music, your URL. The independent musician retains all ownership rights, whilst the owners of Bandcamp stay in the background handling the technical aspects.




<a href="http://bobfindlay.bandcamp.com/album/mean-business">Snake Eyes by Bob Findlay</a>

The Bandcamp player that you see to your left is for my 12-track album "Mean Business." The 'visible' price is $10....BUT....if you enter the word: thistle at checkout, you are able to observe the hefty discount....whilst still having the option to proceed with your purchase (which can now be made via PayPal as well). This aspect offered by Bandcamp have seen a marked upturn in my music downloads. I feel that independent musicians are crazy not to capitalize on this feature.


Musicians tracks are offered in mp3, AAC, FLAC or Ogg. The independent musician can choose between giving away free music downloads, setting a price or letting fans name their price – it’s all up to the independent musician. Fans have easy tools to share your music with their friends, and most importantly we do it in a way that drives traffic back to you. The independent musician is also given complete transparency into how your music is spreading with outstanding, real-time statistics. You can see where your fans are coming from, what they’re listening to, even which tracks they’re obsessed with versus which ones they’re skipping over.






Fast, dependable streaming and downloads of your entire catalog, adorn your tracks with all the metadata they need to sail into iTunes with artwork, titles, and so on intact, and mutter the various incantations necessary to get your site top-ranked in Google. 


As mentioned in the title of this blog, independent musicians keep 100% of sales which, hopefully, will see more independent musicians making their music at a competitive price within the online music industry. 






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